We didn’t tell you before what being proactive means so don’t feel bad when you got the ‘wrong’ answer. Either way now you know. For his book Covey read 150 years of literature and summarized it in the model he came up with. Being proactive has a very specific meaning; to act from the inside-out. Covey builds on the work from Viktor Frankl who survived Auschwitz and his wrote about it in his book: Man’s Search for Meaning. He found that we choose our attitude in any given situation; which is at the core of being proactive.