Please watch the TEDx talk below by Seth Godin. Here is some background on him: Seth Godin is the author of 14 books that have been bestsellers around the world and have been translated into more than 35 languages. Permission Marketing was a New York Times bestseller, Unleashing the Ideavirus is the most popular ebook every published, and Purple Cow is the bestselling marketing book of the decade. His free ebook on what education is for is called STOP STEALING DREAMS and it’s been downloaded millions of times since it launched in January, 2012.