Examples

Collaboration in innovation

Collaboration in innovation can take different forms. Some of the cases involve ’traditional outsourcing’ such as when a designer is hired to design a product or component. The contractor performs what the client pays for. Sometimes the cooperation goes further and there is more balance in the interests, cooperation and financial arrangements. Common forms include:

Crowdsourcing

In 2001, Procter & Gamble developed the “Connect + Develop” program to actively involve third parties in the development of new products. This has been used by thousands of consumers, startups, SME’s, scientists and civil society organizations. Five years later, 35% of new products came from collaboration through the C+D program. Collaboration differed greatly from traditional R&D collaboration:
“When people first hear about connect and develop, they often think it’s the same as outsourcing
innovation-contracting with outsiders to develop innovations for P&G. But it’s not. Outsourcing strategies typically just transfer work to lower-cost providers. Connect and develop, by contrast, is about finding good ideas and bringing them in to enhance and capitalize on internal capabilities”.

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Co-branding

In 2001, Procter & Gamble developed the ‘Connect + Develop’ program to actively involve third parties in the development of new products. This has been used by thousands of consumers, startups, SMEs, scientists and civil society organizations. Five years later, already 35% of new products came from collaboration through the C+D program. Collaboration differed greatly from traditional R&D collaboration:
“When people first hear about connect and develop, they often think it’s the same as outsourcing
innovation—contracting with outsiders to develop innovations for P&G. But it’s not. Outsourcing strategies typically just transfer work to lower-cost providers. Connect and develop, by contrast, is about finding good ideas and bringing them in to enhance and capitalize on internal capabilities”.

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Co-development

Van Beek Schroeftransport in Drunen has been designing, producing and selling screw conveyors since 1939, for applications in the food industry among others. Van Beek works intensively with the customer to ensure that the most suitable solution is chosen. This is also the case with the application of their knowledge and experience in the area of screw conveyors in the development of a vertical screw heat exchanger for cooling or heating pastes and liquids.

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Open innovation

The Phenom electron microscope originated in a joint venture between FEI (now Thermo Fisher), Sioux and NTS. Initially commissioned by FEI, the development was later continued in an independent company PhenomWorld (now taken over by Thermo Fisher).

The Phenom SEM is applied in quality control and process control in the manufacturing industry.

The development of the Phenom SEM is an example of bundling specialist knowledge (market, process, ICT and embedded software, engineering, production and assembly) around a collaborative business concept and revenue model.

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Chain collaboration in the manufacturing industry or “A case study from the regional manufacturing industry”